Nike : Shanghai

Chinese actor Tong Da Wei is the animated star of this online spot for Nike, as we follow his fast paced journey through the streets of Shanghai.
A fine tuned mix of chaotic SFX and a rhythm built from processed heartbeats, breath & percussion, all build to a dynamic ending..

 

Client : Nike
Music & Sound Design : Wevie / Al Boorman
Agency : Wieden & Kennedy Shanghai